Can Belize’s tourism industry rebound from lower arrivals?

Tuesday, September 29th, 2015. Aaron Humes Reporting: Tourism industry website TravelPulse reviewed the ongoing situation regarding tourist arrivals in Belize,BTB logo questioning whether the “flat numbers” of the first half of 2015 can pick up as the high season approaches.

According to TravelPulse Belize hosted 1,804 less overnight visitors from January to July of this year, 0.8% less than the same period last year, citing Belize Tourism Board (BTB) statistics. Only one month in that time – March – saw any increase year over year. More than 320,000 visited Belize overnight for all of 2014.

However, BTB officials are quoted as saying that recent data indicates that the turnaround is coming, with increases in overnight arrivals for June and July.

The Canadian market was hit due to an economic downturn, causing less visitor arrivals, the BTB reported.

Cruise tourism remains stable, with a 2.8 percent increase in visitors in the first half of 2015 versus 2014.

According to the BTB, “It is important to note that 2014 was an outlier year in regards to summer months in the cruise industry, as deployments from other regions were redirected to Belize increasing the booking calls. The bookings for 2015 have maintained as scheduled and showed an increase of 0.2 percent cumulative.”

Official statistics have not yet been made available for August and September.

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