BTB hosts digital marketing summit

Posted: July 15, 2016. 6:03 p.m. CST.

By Aaron Humes: Social media has become the marketplace of the future, and in some cases, the present, as business strive to reach new customers and maintain existing ones. It is no different for the tourism industry, where every property promises a different experience for the visitor. 5415c695-28c2-48bb-8da0-0f5084772629

The Belize Tourism Board, beginning on Thursday, hosted a Digital Marketing Summit bringing together tourism professionals from around Belize and matching them with top marketers and designers in social media, digital content creation, travel trade and tourism marketing from the region and the world.

Belize has had some experiments with social media marketing, such as the Steve Harvey/Miss Universe incident, the Breaking Bad “Send you to Belize” episode; and the NFL kicking controversy in which national team footballer Ian Gaynair used a soccer ball on Yabra Field to mock the misfiring professionals.

They have had varying degrees of success, but according to Maynor Larrieu of the Belize Tourism Board, their primary accomplishment is putting Belize on the map and providing opportunities for customers.

Larrieu says there is more to come on this score.

In terms of reaching target audiences, Patrick Lawrence’s New-York based YoGroup advertising agency says cost is no object for the 18-to-35 or “millennial” age bracket when it comes to travel: the experience is. They want authenticity and a hard sell as to the experience which they seek.

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