Thursday, April 10, 2014. Larry Waight Reporting: BETEX, the largest tourism show organized and promoted by the Belize Tourism Industry Association (BTIA) will be held next month in Belize City from May 7-12, 2014. According to Herbert Haylock, President of the BTIA, the first BETEX event was organized in 1996 and since then has taken place every two years attracting more than 350 local and international tourism professionals and press representatives.
The travel show is a business to business event that showcases Belize’s travel destinations, hotels, tour operators and other tourism service providers.
“It is an exclusive opportunity for international travel resellers (trade visitors) to meet, network, negotiate and conduct business with local travel suppliers (exhibitors), learn more about Belize, and experience the destination first-hand,” says Mr Haylock, the BTIA President.
Opened only to registered participants, BETEX welcomes travel industry professionals with direct influence over purchasing decisions such as tour operators, wholesalers, travel agents, group travel organizers, corporate travel buyers, event planners, conference organizers, and online travel companies and airlines.
BETEX is an initiative of the Belize Tourism Industry Association (BTIA), Belize’s leading national private sector tourism association. BTIA represents a unified voice which advocated for issues that benefit its members, influences tourism policy, legislation and marketing for the sustainable development of the industry and improved quality of the visitor experience.
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