University of Belize students host marketing expo

UB Expo, Belize City

Tuesday, November 18, 2014. AARON HUMES Reporting: The future of Belizean business was on display at the Ramada Princess Hotel, as students of the University of Belize displayed the fruits of a semester’s worth of work in marketing and business development techniques.

The annual Marketing Expo features two divergent initiatives, with the marketing class designing businesses from the ground up and trying their best to convince visitors to buy their product or service, while small business students displayed their efforts to develop and reposition an existing business in a fierce competitive market.

Sylvia Trapp

Sylvia Trapp is a small business development student whose brother owns an electrical supply company, Supplies Plus Distributors on Central American Boulevard.

As part of the company’s plans Trapp and her team focused on attracting women, who are not generally known work with electrical supplies, to buy into the business.

Eda Arzu

While only time will tell if her efforts are successful, it is the view of Marketing and Small Business Lecturer at the University, Eda Arzu, that a majority of these start-up businesses have what it takes to survive: they just need to be nurtured and assisted with finance and opportunity.

The former is something the University does not have in abundance, but it will do its best to provide the latter beyond today’s exposition.

In the end, it is about more than class grades, it is about showcasing the innovation and creativity of these future businessmen and -women.

Other participating businesses included everything from sports and games to confectionery to upholstery to design.

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