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Belizean businesses look to break into U.S. export market

Shahira McKoy

Julie Colinet

Julie Colinet

Tuesday, March 17, 2015. AARON HUMES Reporting: The United States of America is already a major trade partner with Belize in various arenas, but more businesses are seeking a foothold into the giant market that exists there and Belize’s Trade and Investment Development Service (BELTRAIDE), through its export arm, ExportBelize, aims to help them get there.

In its first session for 2015, the FINPYME ExportPlus program pioneered last year hosted a workshop dedicated to solving the mystery of exporting products to the U.S.

For more we spoke to facilitator with the Inter-American Investment Corporation (IAIC), Julie Colinet, who says her assistance is dedicated to untangling the knots to facilitate more export opportunities for small and medium-sized Belizean businesses in the area of training and knowledge, to prepare and plan for exportation.

The workshop covered such areas as market opportunities & challenges, FDA & USDA requirements, product liability, distribution channels, finding a partner, business culture, legal framework, among others.

Shahira McKoy

Shahira McKoy

Manager of ExportBelize Shahera McKoy tells us Belize’s exports to the U.S. work better in our favor than the other way around because of the bigger market and unique variety available.

One of the companies hoping to join such giants as Citrus Products of Belize Limited and Marie Sharp’s Fine Foods Limited is NL’s Tortilla Factory, a humble family outfit based in San Ignacio Town.

Factory manager Delsia Castaneda says tourists have expressed interest in their products and today’s workshop will help them through the ins and outs of preparing to expand their market beyond Belize.

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