Belize Tourism Board hands brief to Brighter Group

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Posted: Saturday, April 2, 2016. 12:15 p.m. CST

0526_MWatsa_BigBlueHoleBy BBN Staff: Belize has a new representative for tourism public relations and marketing in Europe. The Belize Tourism Board awarded the contract to The Brighter Group, one of the biggest independent travel & tourism PR and marketing consultancies in the UK, established in 1995.

The main focus of the initial campaign will centre on the UK, with secondary markets including France and Germany. As Belize grows its presence internationally as a destination, the Brighter Group has been brought on board to leverage the country’s brand and presence in Europe with a fully-rounded Representation, Marketing and PR campaign.

The Board says that The Brighter Group’s main focus will be highlighting Belize’s credentials as a leading sustainable tourism destination, promoting the huge range of attractions, from Mayan Temples, lush rainforest, rare wildlife and stunning beaches to vibrant cities, unique food offerings and dreamy islands.

Diving is also a huge draw for visitors to Belize, who are attracted by the world’s second largest barrier reef, as well as by the Great Blue Hole, which the Discovery Channel recently ranked number one on its list of “The 10 Most Amazing Places on Earth”. As an entirely chain-free destination, authenticity truly is at the heart of Belize’s ethos.

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