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Canadian advertising firm wins award for Belizean travel promotion

Posted: Tuesday, May 22, 2018. 2:00 p.m. CST.

By BBN Staff:A Canadian advertising firm recently won a Silver Award at the annual Obie Awards held by the Outdoor Advertising Association of America (OAAA).

The ad campaign for Travel Belize, which was done in Toronto over a period of days, enabled pedestrians passing by in Yonge-Dundas Square to beat a drum which activated a digital billboard above of a Belizean boy dancing to the rhythm.

The Platinum winner was an ad campaign for Spotify’s music streaming services, which used billboards, digital screens and transit posters around the world, including Toronto.

Finally, Zulu Alpha Kilo’s series of posters commemorating Harley-Davidson Canada’s 100th anniversary and promoting its Common Ground docu-series reached the finalist level in the international category.

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