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Belize’s tourism industry sees boost in European visitors

Posted: Wednesday, August 8, 2018. 2:30 p.m. CST.

By BBN Staff:  Belize has seen a significant boost of European travelers to the country over the first half of 2018, according to a report from online travel publication, eTurboNews. From January to June 2018 Belize has seen a 24.3% increase in overnights arrivals with the UK market increasing by 20.6% over the same period.

The numbers indicate steady and consistent growth for the country’s tourism product. In January, overnight arrivals from Europe were up by 35.2% compared to January 2017, showing the highest growth for the country during peak season. The month of March, however, exceeded January figures in number of visitors indicating that the destination is less affected by seasonality and showing that arrival numbers are consistent throughout the year.

The article added that the increase in numbers to Belize reflects the results of this year’s ABTA Travel Trends Report, which suggested travelers were looking to travel to alternative destinations and places where they have never been before. Over 27% of travelers surveyed said they were looking to travel to a new destination. The opening of several high-end luxury resorts has also had a positive impact in the arrival of visitors from new markets.

Belize Tourism Board (BTB) Marketing Director, Karen Pike, said:  “We are delighted to be welcoming so many visitors from UK and Europe. Our strategic aim for the past couple of years has been to appeal to these markets and when we launched marketing initiatives in 2016 we believed that we truly had something to offer that would appeal to our European friends. These figures show not only was that belief warranted, but also that there is a great appetite for the type of incredible experiences people can have in Belize be it culinary, diving, culture, adventure or just sitting back and watching the world go by. Our trade partners have been so supportive and we thank them for their efforts. We have so much to offer and look forward to welcoming more and more people to Belize.”

 

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