Posted: Tuesday, February 5, 2019. 3:28 pm CST.
By BBN Staff: The Belize Tourism Expo (BETEX), the country’s largest gathering of tourism industry professionals is coming back this year with a new formula.
Gale Malic-Ozaeta, event and marketing manager for the Belize Tourism Industry Association (BTIA), explained today that BETEX 2019 will take on a roadshow format as opposed to previous events where travel professionals congregated at a centralized location to meet with local suppliers.
Ozaeta said that around 30 international buyers will be taken on a tour of Belize from May 8-13,2019. The group will travel to various destinations and meet with suppliers on-site at their venues.
The tour will start off in Placencia, where all southern providers are encouraged to participate and meet with the buyers.
The group will then move to San Ignacio, Belize City, and end the tour in San Pedro.
“We decided to change things up after getting feedback from our buyers after BETEX 2017 and looking at other tourism expos and seeing what is being done regionally,” Ozaeta said.
She noted that the new format comes at a reduced cost to all parties and that the BTIA decreased the participation fee for local suppliers from $2,000 to $1,000 to make participation more affordable.
BETEX was first organized in 1996 and takes place almost every two years with BETEX 2019 being the 13th event to be hosted. The bi-annual event gives participants access to wholesalers, travel agents, group travel organizers, corporate travel buyers, event planners, conference organizers, online travel companies and airlines, from places like the United States, Europe, and South America.
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