Posted: Saturday, June 1, 2019. 8:40 am CST.
By BBN Staff: The Telegraph, a publication based in the United Kingdom, published a travel writing piece this week, encouraging people from the U.K. to come to Belize for their next vacation.
The piece marketed Belize as one of only two destinations in the entire region that has the specific combination of activities for travelers which includes pristine beaches, water activities, jungle tours and Maya ruins (the other is Guyana). The article also marketed Belize as a destination that travelers from the U.K. can come and freely mingle with the locals, with English being Belize’s official language.
The exposure in the U.K. market is good for Belize’s tourism industry given that travelers from the U.K. are among the four largest groups of visitors coming to Belize each year. Data from the Belize Tourism Board shows that visitors from the U.K. has grown from just over 6,000 in 2010 to over 15,000 in 2018. However, that number was eclipsed by
the 320,000 visitors from North America.
Travel writing pieces such as the one published in the Telegraph serve to raise interest in Belize among its target audience, which in turn can increase the visitor turnout. Since the beginning of 2019, more than 6,200 visitors from the U.K. have come to Belize.
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