Regional rum producers on campaign to encourage responsible drinking

By BBN Staff: As a means of reducing the negative impacts that over-drinking has on countries and communities, rum producers from all over the Caribbean are embarking on a campaign to encourage people to drink responsibly.

The West Indies Rum & Spirits Producers’ Association (WIRSPA), which consists of rum producers in Antigua & Barbuda, Barbados, Belize, Haiti, Dominica, Dominican Republic, Grenada, Guyana, Jamaica, St Vincent & the Grenadines, St. Lucia, Suriname and Trinidad & Tobago, have agreed to launch a 24-month project that will use multiple platforms including social media to encourage making responsible drinking a part of a balanced lifestyle.

A major part of the initiative will be upgrading the labels appearing on rum products, for them to include visual guides against drinking and driving, underage consumption and drinking during pregnancy, all areas of concern both for producers and for the health sector. The WIRSPA announced the label upgrades following a meeting on Friday, as the association’s task force which was appointed in 2018, which was set up to explore ways producers could help to reduce the impact that irresponsible drinking has in areas such as non-communicable diseases and road traffic accidents.

Chairman of WIRSPA and head of the Guyana conglomerate Demerara Distillers, Mr. Komal Samaroo, said that producers “… we have a responsibility to do the best we can in ensuring persons consume our products responsibly.” He further added, “As we work to implement
these commitments over the next 24 months, we hope that we can continue to work in partnership with our governments to reduce harmful drinking and its impact on society.”

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