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BTIA to host second Innovation and Tourism Talk

Posted: Thursday, September 12, 2019. 7:31 am CST.

By BBN Staff: The Belize Tourism Industry Association (BTIA) is again teaming up with the Central America Tourism Agency (CATA) to host the Second Annual Innovation and Tourism Talk in Belize City.

The event is set for September 30 at the Radisson Fort George Hotel and Marina from 8:30 a.m. to 3:30 p.m. Both members and non-members of the BTIA can benefit from the presentations, which are geared towards improving Central America’s competitiveness through digital tourism marketing.

The workshop will consist of two presentations. The first, “Practical
workshop on video marketing for the promotion of tourist destinations”
will be facilitated by the consultancy firm More Tourismo; the second, “Practical workshop for the use of Google tools for trips, such as Google Trips, Flights, Maps, and how to set up campaigns in ADWORDs and position itself in international markets,” will be hosted by Google.

The BTIA acknowledged that tourism stakeholders in Belize need to keep up with an ever-changing market, prompting its involvement in the first Innovation and Tourism talk where its members were exposed to marketing tips and tactics to give them the knowledge of how to intelligently use their data to reach their audience via the digital


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