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BTB’s “Dear Belize” campaign keeping travelers interested in Belize during lockdown

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Posted: Thursday, May 7, 2020. 4:29 pm CST.

By BBN Staff: While global travel is still restricted due to the COVID-19 pandemic, the Belize Tourism Board (BTB) is keeping hope alive for travelers with its new Dear Belize campaign, which offers a free trip for two once travel restrictions are removed.

The competition, which launched on May 1, will run until May 29, invites travelers to send a video no longer than 1 minute, explaining why they want to come to Belize, or in the case of those that have been to Belize before, why they would want to come back. The campaign targets travelers from the United States, Canada, and the United Kingdom, which are Belize’s three primary tourism markets.

One winner from the three target audiences will receive a trip for two lasting nine days and eight nights, and be shown various parts of the country through a collaboration that the BTB has with various tourism stakeholders throughout Belize including Naia Resort & Spa –Placencia; Grand Caribe – San Pedro; Chaa Creek – Cayo; Ramon’s Village – San Pedro; Thatch Caye – Dangriga; and Ka’ana & Itzana –Cayo/ Placencia.

Misty Michael, Marketing & Industry Relations Director for the BTB, said that the idea came from one of the BTB’s partner agencies in the US, and stemmed from an ongoing initiative called “Worth waiting for,” where the BTB released digital postcards encouraging tourists to come to Belize once global travel returns to normal.

“It’s kind of to drum up the excitement about the destination during a time we can’t travel and to keep the destination at the top of mind so that when they can travel they will remember Belize for significant reasons,” Michael said.

She noted that the competition is open to all legal residents and citizens from the countries where the submissions originate from, which includes Belizeans within the diaspora. The full list of rules is available at www.dearbelize.com.

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