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Caribbean Lifestyle’s Belize Gold Book re-imagined for tourism health and safety

Posted: Wednesday, May 13, 2020. 2:58 pm CST.

By BBN Staff: McNab Publishing Limited is re-imagining its Caribbean Lifestyle’s Belize Gold Book, which was to launch this summer, to create a new publication “Tourism Health and Safety: The Gold Standard for Belize Travel,” which encompasses new travel safety information prepared by the Belize Tourism Board (BTB).

The new publication will keep its core purpose as a comprehensive travel guide and feature crucial marketing collateral, advertorials, captivating photos, and more, but will also have the added travel industry guidance and safety policies for Belize.

Breaking Belize News spoke with Tanya McNab, Creative Director of McNab Publishing, who said that the Gold Book was redesigned in light of the impact COVID-19 has had on global travel and the need to make safety a priority while rebuilding Belize’s tourism sector.

“A message of marketing for Belize or anywhere in the world needs to be a safety message,” McNab said. “With the BTB developing all these new safety protocols it was decided that the best way forward would be to merge it to the gold book and to add a lot of new distribution  channels.”

The new publication will have a total of 12,000 printed copies as well as 100,000 QR code scanning cards which will be available at the Philip Goldson International Airport (PGIA), all border entry points, Embassies and Consulates abroad, travel agents and hotel rooms throughout Belize.

McNab said that the publication is poised to keep with its original publishing target at the end of June, which may preempt the reopening of tourism in Belize in July, depending on developments with COVID-19.


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