Posted: Thursday, June 4, 2020. 1:12 pm CST.
The views expressed in this article are those of the writer and not necessarily those of Breaking Belize News.
Contributed by Music Ambassador: At the Office of the Music Ambassador’s 2018 Music Business Conference the theme was digitalization of the Music Industry.
I felt then as I do now that Musicians, who I consider to be businesses and actually are Music business owners, needed to focus more on selling, marketing and promoting their Music on all digital platforms.
COVID19 has made the irrefutable case for the needed Belize Music industry paradigm shift to digital!
Social Media is one of greatest marketing tools available to a Musician! Twitter, Instagram and Facebook in particular is where everyone lives! Thus engaging your target audience on Facebook or the other social media platforms is essential for any Musician!
COVID19 has crippled our economy and shut down concerts, club dates and other in person performances but what it hasn’t stopped is virtual performances and digital access! The digital revolution took over distribution of Music years ago now due to CORONAVIRUS Musicians must digitalize their existence and business model or suffer dire consequences!
In order to support digitalization and the virtual transition, May 1st I partnered with James Sanker to present the “Virtual Music Festival” where 20 of our top Musicians performed virtually on Facebook live to an audience of thousands!
Donations were made directly to the Musicians accounts by fans tuned in from their living rooms.
The first Virtual Music Conference was a success! Audiences were able to escape the stressful reality of life under COVID19 State of Emergency to connect with the Musicians they love and Musicians were able to perform and share their art with audiences from all over the country, region and globe while generating much needed revenues!
This is the new norm until there is a vaccine for CORONAVIRUS. Musicians have to evolve so they can optimize all digital platforms to market and distribute their Music! The brutal fact of evolution is the species that doesn’t adopt the necessary characteristics for survival will be extinct!
Many Musicians including bands, Djs and solo artists have embraced the virtual era and taken to their Facebook live to bring their product to their audience! This is the only way for now and will forever be a part of the marketing and distribution of Music!
You cannot have a successful Music business without digitalizing!
While we will go back to stadiums, clubs and normal stage shows, the digital era is here to stay! Study it, learn it and master it!
Musicians, under no terms can you allow life with COVID19 to derail your Music movement!
You must keep engaging your audience to share your unique experience and Music!
It takes talent to Entertain people. The more talent you have the more success you’ll have.
But talent without having an effective Music business operation will lead to extinction!
Everyone is taking massive losses however digitalizing your Music business is the only way to mitigate the damage until this disaster passes!
Like all other businesses devastated by CORONAVIRUS, Musicians need to adjust to this temporary nightmare! Musicians must find new ways to generate revenues and that way is digital! Facebook, Instagram, Twitter, Tik Tok etc.
The physical restrictions imposed by COVID19 is not the end for Musicians, this should be the beginning of your focus on digital retail, ITunes, Tidal, Google Play, Amazon etc. The physical selling of CD’s was already obsolete, for those who were still holding on to that business model now is the time to let it go and digitalize!
Musicians must stay active in building their brands! Only the most creative, most innovative, hardest workers will make it to the other side of this crisis!
Stay creative! Stay evolving!
Virtually there is no other way!!!
Shyne Barrow is a Grammy Award winning, multi platinum selling writer, producer and performer.
His first album “Shyne” was #2 on the Billboard charts.
His second album “gfba” was #1 on the Billboard charts.
Shyne Barrow has written, produced and performed on other top Billboard albums that combined have sold over 40 million copies.
Shyne Barrow currently serves as Ambassador of Music for the Government of Belize.
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