Posted: Tuesday, August 18, 2020. 11:48 am CST.
Photo credit: Riviera Maya News
By BBN Staff: Quintana Roo Tourism Council investing 10 million pesos on promoting tourism to Belize and other markets
The Quintana Roo Tourism Promotion Council will be investing10 million pesos on a promotion package for the greater Costa Maya area, according to the Mexican news source Riviera Maya News.
An article, published today, notes that the promotion for the Gran Costa Maya area will include destinations in the southern part of the Mexican Caribbean from Sian Ka’an Biosphere Reserve passing through Mahahual, Bacalar, Ichkabal and Chetumal to the border with Belize. Darío Flota Ocampo, director or the state tourism council, said that the area will be marketed to Belize, as Belizeans represented more than 500,000 tourist visits in Mexico last year.
Ocampo said that when compared to last year, Quintana Roo has seen a reduction of 8 million tourists, but that the Council is still optimistic it can end off 2020 with a 60 percent hotel occupancy rate. However, that recovery will hinge upon the country’s ability to manage local infections.
The article notes that the marketing campaign will commence once tourism markets reopen in an attempt to recover much of its lost ground due to the COVID-19 pandemic.
The pandemic has highlighted to both Mexico and Belize, the importance of Belizean’s visitors to the Mexican tourism market. Last week BBN reported that the Quintana Roo’s National Chamber of Commerce is expecting that Belize’s recent decision to keep the borders closed will cost the municipality a projected 90 million pesos (BZ$8.048 million) in lost revenue due to the absence of Belizean visitors. The full story can be found here.
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