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Learn the difference between customer service and customer care with the Small Business Development Center

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Posted: Tuesday, February 23, 2021. 2:38 pm CST.

By BBN Staff: The Small Business Development Center (SBDC Belize), a unit of the Belize Trade and Investment Development Service (BELTRAIDE), is inviting small business owners to learn the difference between customer service and customer care at its upcoming webinar.

The “Customer Care for Small Business” webinar is scheduled for Thursday, February, 25, from 10:00 a.m. to 11:30 a.m., and forms a part of SBDC Belize’s mandate to foster entrepreneurship in the country.

Our newsroom spoke with Lorraine Herrera, facilitator for the webinar, who explained that the overall goal is for participants to leave the webinar with the knowledge and skills to secure a competitive advantage through customer service excellence.

Apart from differentiating between customer service and customer care, the event will also cover topics such as the mentality behind delivering both of them effectively, the elements of good customer service and customer care, and effectively managing difficult situations, among others.

She noted that the event is catered to staffers that will engage directly with customers as well as managerial staff and owners, who will learn the impact that good customer care skills can have on their staff.

“We will also speak about how our customers are also our staff,” Herrera said, “because the way managers treat their staff, and the energy they give to their staff is the energy that they will take to the customers.”

Those wishing to sign up for the webinar can do so by sending an email to [email protected].


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