Airbnb and Caribbean tourism organization join hands to promote tourism in 2021

By Zoila Palma: Airbnb, the global online marketplace for lodging, vacation rentals and home rentals is partnering with Caribbean tourism organizations to promote tourism.

Airbnb announced its partnership with the Caribbean Tourism Organization (CTO) to promote its member countries across Airbnb’s vast global community.

Airbnb says that this collaboration is designed to amplify the Caribbean’s recovery from the impacts of the Covid-19 pandemic by promoting safe, responsible travel to the region.

As part of this partnership, Airbnb is launching a marketing campaign that includes the rollout of a series of email newsletters and a landing page highlighting the CTO’s member countries and their respective protocols for safe travel during this time. Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.

The promotional landing page will integrate 18 countries from the English, French and Dutch Caribbean, promote homes in each destination, and links to each country’s website.

“With the Caribbean continuing to re-open, we’re helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do. We’re also excited to promote the important economic impact driven by hosting on Airbnb,” stated Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean.

This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism in their destinations.

 “The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time,” shared Neil Walters, Acting Secretary-General of the CTO.

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