Belize Tourism Board encourages stakeholders who have not done so to sign up for Gold Standard Certification Program

By Benjamin Flowers: The Belize Tourism Board (BTB) is calling on all tourism stakeholders who have not registered for its Gold Standard Certification Program to aid in the industry’s overall recovery by doing so.

The BTB explained that recent travel statistics show that 80 percent of tourists now consider safety as a priority when choosing a destination, making it even more critical that all stakeholders from hotels and resorts to restaurants and tour operators, be certified as safe.

 According to the BTB, “The Gold Standard Certification is a sign to the tourist that the stakeholder has implemented all the necessary health and safety protocols, as well as training of its employees in the reliant best practices. There are other advantages to the GS certification such as being included in any marketing activities the BTB is spearheading and being able to use the World Travel and Tourism Council (WTTC) Stamp of Approval.”

The BTB notes that the WTTC stamp of approval is a globally accepted mark that represents the stakeholder’s commitment to safety, which also makes those tourism providers who bear the mark more attractive to tourists.

As BTB continues to work with local, regional, and international partners to increase visitor inflows, delivering on the promises of an outstanding tourism product ultimately rests with the stakeholder. Those seeking more information on the Gold Standard Certification or wishing to register for the program can obtain registration forms at the BTB’s website at https://belizetourismboard.org/tourism-resources/belize-national-guidelines-for-reopening-accommodations-guidelines/

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