Posted: Thursday, May 13, 2021. 9:16 pm CST.
By BBN Staff: Today the Belize Tourism Board (BTB) launched the 2021 Belizean Traveller Campaign, its signature campaign geared towards boosting domestic tourism.
The campaign, now in its fifth year, was launched at the Best Western Belize Biltmore Plaza. In light of the heavy toll the COVID-19 pandemic has taken on Belize’s tourism sector, the BTB shifted the focus of the Belizean Traveller campaign from a summer initiative and will feature Belizean personalities from broadcast, digital and social media engaging the public as travel influencers.
“This year’s campaign takes on a new life as it evolves from a summer campaign to an essential part of BTB’s unfading marketing messages and promotions throughout this year. The BTB is committed to developing domestic tourism in a meaningful and sustainable way and as an exceptional platform for year-round tourism,” explained Evan Tillett, Chairman of the BTB’s Board of Directors.
The BTB’s travel influencers include Belizean Tik Tok sensation Olujawon Cadle, known as Captain Cadle, renowned chef Sean Kuylen, Channel 5’s Duane Moody, Love FM’s Thamar Jones and Breaking Belize News’ own Benjamin Flowers. The country will be divided into regions (Northern Belize, Northern Islands and Reef, Central Coast, Western Belize, Southeast Coast, and Southern Belize) and each influencer will be sharing their adventures within their regions on their various platforms in collaboration with the BTB.
Flowers was assigned to the Southeast Coast and will be engaging in activities such as snorkeling, water sports, and chocolate making among others.
The campaign will also be used to help Belizeans wishing to travel in-country find deals on accommodations and activities through www.belizebooking.com.
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