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Football Federation rebranding, launches FFB, Belize Jaguars logo competition

Posted: Thursday, July 22, 2021. 3:08 pm CST.

By Rubén Morales Iglesias: The Football Federation of Belize (FFB) launched a new logo competition for the FFB and Belize Jaguars “to become part of the process”.

In a statement issued on January 22, the FFB said it’s now a professional organization, not a volunteer organization anymore, and has decided to rebrand its image by changes the Federation and Belize Jaguars logos.

“Today, FFB has changed from a volunteerism organization to one that has professionals and highly qualified personnel in strategic positions to ensure the professionalization of its operations,” said the FFB.

“Additionally, with renovations and constructions also being made at the FFB Headquarters in Belmopan, we believe it is an ideal time to rebrand the FFB and the Belize Jaguars. We have come a long way, but we are committed to continue growing, investing and nurturing football development in our jewel.”

The FFB said the logo competition will run until August 21, 2021.

The FFB said the Federation’s logo should include the words “Football Federation of Belize”, have a minimum of three colors and capture its vision and mission.

The Belize Jaguars logo should have a design which properly represents the Belize Jaguars National teams, include the word “Jaguars”, have a minimum of three colors and should be inspired by the “Believe in the Process” slogan.

Any individual or firm can participate in the competition. There is no limit to the number of submissions any one person or firm can present, but submissions must be original.

“It was important to open up the logo competition for individuals to participate and have an opportunity to not only showcase their artistic skills but to visually demonstrate to the nation what the FFB and the Belize Jaguars represent,” said Yashmin Juan, Communications and Marketing Director.

“The FFB brand does not represent any one individual, it represents our country, our culture and our love for the sport. This is what we want our new brand to represent,” Juan added.

The winner of each logo will win a $500 cash prize, 2 National Team replica jerseys, 2 Jaguars t-shirts, 2 lifetime passes for all National Team games hosted at the FFB Stadium.

Winners will be announced in September.

You can find more information here.


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