Posted: Tuesday, December 7, 2021. 10:12 am CST.
By Rubén Morales Iglesias: Belizean turmeric paste produced by Naledo will soon be selling in Europe in countries like Switzerland, Germany, and France after the company signed a distribution deal with Swiss distributor Sparkling Revolutions SA.
According to an article published by the Caribbean Export Development Agency on December 2, the agreement took three years to complete after Naledo participated in SIAL, the world’s largest food innovation exhibition, in 2018. The COVID-19 pandemic slowed down the initial interest by Sebastian Möbius at Sparkling Revolutions but it was rekindled in 2020.
“In 2020, when we won the ‘New Product of the Year’ award at Food Matters Live in the UK, we sent out a newsletter to our subscribers and customers. Sebastian reached out again to say that he was still interested, and he had some clients who wanted the product, and last week we got our first official purchase order,” said Naledo’s Chief Operating Officer, Nareena Switlo.
Switlo said the first shipment to Europe will consist of 1,500 bottles of Naledo’s flagship ‘Truly Turmeric’ paste in two flavours – original and black pepper.
Since turmeric has become popular because of its health benefits, Naledo is hoping to ride the crest of healthy eating popularity. Turmeric is good for heart disease and high blood pressure and serves well as a strong anti-inflammatory, antiseptic, and antioxidant said the Caribbean Export Development Agency’s article.
‘Truly Turmeric’ is made up of whole root turmeric, cold-pressed coconut oil, fresh lime juice, and sea salt. Black pepper cultivated in Belizean forests is added to the black pepper variety said the Caribbean Export Development Agency.
“I also think that people in Europe are expanding their taste buds and a lot of people from different countries have moved there so the diverse food market is growing,” said Switlo. “It’s a prime time for us to jump in and be the leader in turmeric in the EU.”
Switlo’s mother Umeeda founded Naledo in 2016 as a social enterprise that promotes youth entrepreneurship and regenerative agriculture.
Eight persons are employed at the factory which gets its turmeric from 300 small-scale farmers in the Toledo District. According to the Caribbean Exports Development Agency, Naledo pay its farmers 28 times more than the average turmeric grower.
“We all know that the EU is one of the largest markets in the world and we’re hoping that this one pallet will lead to full container loads. In the next year we want our paste to be sold all across Europe,” said Switlo.
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