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Mexico seizes over 380,000 boxes of Kellogs cereal because characters featured on the boxes violated laws designed to regulate children’s diets

Posted: Sunday, January 16, 2022. 7:46 pm CST.

By Benjamin Flowers: The Associated Press reports that the Government of Mexico has seized 380,000 boxes of Kellogg’s cereal, including Corn Flakes and Special K, because the cartoon mascots on the boxes were thought to breach recent laws aimed at improving children’s diets.

The seizure was the result of raids conducted at 75 stores and a warehouse located north of Mexico City on Friday.

The seizure was conducted as Mexico has laws in place that prohibit food companies from using marketing tactics that might appeal to children, such as cartoons or mascots on the packaging. The Mexican consumer protection agency also said that the cereal boxes did not clearly indicate nutritional values such as calories, fats, salt or sugar, or did not properly indicate which of those ingredients were in concentrations considered to be excessive.

The crackdown on cereal is another move in a line of decisions taken by Mexican authorities as health concerns continue to grow. The AP also noted there was a 2020 study that estimates that around 73 percent of the Mexican population is considered overweight, further adding to those growing health concerns.

 

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