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Belize Sugar Industries tries out golden granulated brown sugar in Belize market

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Posted: Thursday, February 17, 2022. 10:12 pm CST.

By Aaron Humes: For customers wanting to know why their brown sugar at the supermarket looks very different, that’s because it is.

It’s not quite the brown (or as it is officially called, Demerara brown after its origin in Guyana) sugar that Belizeans have become accustomed to from Belize Sugar Industries Limited/American Sugar Refining (BSI/ASR). It is a new variety, a direct consumption of cane-produced sugar known as golden granulated sugar.

BSI/ASR’s Communications and Government Affairs representative, William Neal told our colleagues at LOVE FM that this type of sugar is considered high-quality and much sought after in the U.S. for things like baking.

The company decided to try it out in the domestic market in a temporary run and results have been mixed, to say the least. Consumers have questioned whether the company was mixing the regular brown sugar with its traditional white sugar.

But it’s not a mix and there’s no shortage: Neal assures that while the company continues its assessment, it will return most likely to the Demerara Brown that Belizeans have come to love.

Belize typically consumes about 50 to 100 thousand pounds of sugar annually, a majority produced by BSI/ASR with the exception of some imported varieties at supermarkets. The price is protected by law.

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