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Special Envoy names Rossy Bran, owner of Rossy Shoes, as this week’s Wonder Woman

Posted: Wednesday, October 5, 2022. 3:05 pm CST.

Photo Courtesy of H.E. Rossana Briceño

By Rubén Morales Iglesias: Special Envoy for the Development of Families & Children Rossana Briceño featured Rossy Bran, owner of Rossy Shoes, as this week’s Wonder Woman.

“Going into business for yourself is a gutsy move.  This week Wonder Woman Wednesday introduces you to a young female entrepreneur.  She took talent, family support, training and a belief in herself and stepped boldly forward.  Meet Rossy Bran,” said the Special Envoy in a social media post.

Briceño said Bran has been making women’s shoes with her father for some months now, as an alternate path due to the pandemic. Bran, an alumna of St Ignatius High School in Santa Elena, Cayo, had been studying criminology at the Mariano Galvez University in Guatemala but had to interrupt her studies due to the COVID-19 pandemic.

“She has shown people the high quality of shoes that she makes,” said the Special Envoy.

“Some of her shoes have made it all the way to the US in places like Oregon, Chicago, and Los Angeles.”

According to Briceño, Bran, who lives with her parents and her brother, has the support of her family, particularly her father who has been a shoemaker since the age of 13.

Bran has faced the challenges of a small business which she started without making a loan. She has to compete against importers who can afford to sell shoes at lower prices, and against the markets in neighbouring Melchor and Chetumal.

“None the less, she has remained determined to change the public perspectives so they can see that Belizean small businesses can produce good quality products too,” said Briceño.

“Ms. Rossy Bran hasn’t given up despite all the struggles she has faced as a small business owner” such as “making her shoes out of the living room of her house.”

The Special Envoy said Rossy Shoes has been getting more popular and recognized lately and Bran hopes the business will keep growing with the support of her Belizean supporters.

“Ms. Rossy Bran encourages Belizeans to continuously support Belizean small businesses and help the local industries to grow. She has expressed her utmost gratitude to all the supporters of her business and consumers of her products,” said Special Envoy Briceño.

“We congratulate Rossy and wish her well and much prosperity.”

 

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