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Tourism Board hails “record-breaking” January; aims to speed up “slow season”

Posted: Thursday, March 16, 2023. 9:28 pm CST.

By Aaron Humes: In January of 2022 there were more than 25 thousand overnight arrivals in Belize and more than 47 thousand cruise ship arrivals, setting off a year of steady improvement in this key metric of the tourism product.

While final figures are still being verified, the Belize Tourism Board says it is well on its way to surpassing those figures and returning the industry to the top of Belize’s economic totem pole.

According to Josue Carballo, Director of Industry Development for the BTB, “January was a record-breaking month when it comes to activities in the hotels and so on, so that then multiplies to a trickle-down effect in the economy. January was very strong and we are also talking about February looking well as it relates to the figures.”

Belize’s famed “high season” for tourism has been November to early April, coinciding with worsening weather conditions in the United States and Europe, our key tourist markets. But the Board thinks it can improve the figures for the forthcoming months even as spring turns to summer in the Northern Hemisphere: “The trend of the traveller is changing and we are adapting to it, and we continue our marketing efforts strongly so that those tourists who want to travel see Belize as a preferred destination.”

Cruise ship arrivals are subject to seasonal booking so a dip may be expected but the Board is running promotions connected, for instance, to September Celebrations and Carnival and a tour of Belize as well as the International Food and Music Festival at the end of July in Belize City.

 

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