What does tourism mean to Belize? Belize Tourism Board emphasizes cultural diversity

By Aaron Humes: On the occasion of Wednesday’s launch of “This is Our Belize: People, Food, and Culture,” CEO of the Ministry of Tourism Nicole Solano offered reflections on how initiatives like these boost both local and international tourism.

“When we talk about tourism we are talking about all the activities that our visitors engage in while visiting our destinations and everything that affects them while visiting our destinations. They are not at home, they are in our home,” said Solano, adding that “the diversity of people, food, and culture…has everything to do with tourism.”

Whether for rest and relaxation or simple curiosity, tourists prefer to buy Belizean and ‘be Belizean,’ and more than ever these days, tourists visit for connections – “they want to learn, discover, experience and consume the tangible and intangible cultural attractions and products in a tourism destination,” according to Solano. While Belize has long done an excellent job of presenting our natural assets and attractions, we need to take better advantage of our richness of diversity in ethnicity, music, food, art and culture generally.

For instance, visits to ancient Maya cities should not be complete without meeting their descendants; taking part in Garifuna and Kriol dances, spending a day on the sea, and watching the sun sets over the peninsulas of Gales Point and Placencia.

The video series is about communities – and ensuring that tourists and Belizeans see attractions off the beaten path. For those who may have been to these destinations, however fleetingly, there is always so much more to see.

The 12-part series is being rolled out on multiple platforms including television and social media.

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