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Belize Tourism Board hosts 2nd annual BOOM forum

Posted: Saturday, April 22, 2023. 9:44 am CST.

By Zoila Palma Gonzalez: On April 21, 2023, the Belize Tourism Board (BTB) hosted the 2nd annual (Building On Our Momentum) B.O.O.M. Forum.

The forum was held at the Best Western Plus Belize Biltmore Plaza.

The signature event was held under the theme, “A dip into the future”, and featured presentations from top industry experts on key marketing strategies, artificial intelligence, tourism trends, sustainability, training, and human resources.

Presenters included representatives from BTB’s partner agencies such as the Zimmerman Agency, Development Counsellors International (DCI), and FINN Partners.

Guest presenters included Kieran Sweeney, AI Consultant; Beatriz Barreal, Founder, CEO & Chair of Sustainable Rivera Maya; Curtis Zimmerman, President and Founder of the Zimmerman Agency; Dana Cody, Director of Data Science at ATD Partners; and Abil Catañeda, Director of Quality Management and Capacity Development at the BTB.

Attendees included representatives from industry partners including hoteliers and tour operators.

 

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