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Around 40 entrepreneurs attend digital marketing workshop hosted by BELTRAIDE

Posted: Wednesday, May 17, 2023. 6:01 pm CST.

By Benjamin Flowers: Small business owners from various fields gathered at the Belmopan City Center today for a special training session hosted by the Belize Trade and Investment Development Service (BELTRAIDE).

The Digital Marketing and Content Creation training ran from 9:00 a.m. to 3:00 p.m. and was focused on teaching around 40 participants how to use social media, create content for social media, and the different formats for creating social media content.

Nikki Augustine Marketing and Communications Manager for BELTRAIDE said that the Belmopan training is the first of several being held around the country, and coincides with the 6th annual celebration of National Competitiveness Month.

“We have people from the Orange Economy, those who are into the arts, some who do food, make juices, and a swimming instructor who is launching a swimming training business,” Augustine said. “From Belmopan, we move to Orange Walk on the 22nd then Dangriga on the 24th and we close in PG on the 30th. Additionally for the month, we’ll be doing a small business registration campaign, ensuring that small businesses register their business name.”

She noted that activities for National Competitiveness Month started earlier this month with a collaboration alongside the National Institute for Culture and History (NICH) to host a music mixer for music week. Other events include the access to finance workshop and other training for small business support.

 

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