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Ministry of Agriculture hosts Coconut Collective Marketing Training for farmers in Toledo

Posted: Monday, February 19, 2024. 4:04 pm CST.

By Zoila Palma Gonzalez: The Ministry of Agriculture, Food Security, and Enterprises (MAFSE) and the Japan International Cooperation Agency (JICA) successfully completed a two-day training session on coconut collective marketing.

The training was held in the Toledo District from February 15 to 16 at the Julian Cho High School Conference Room. 

Sixteen enthusiastic coconut farmers actively participated in the program, which forms a crucial part of the Advisory services on With/Post COVID-19 Agricultural Value Chain Improvement in Belize (the JICA Project) initiated in February 2023.

The comprehensive training included a series of conference presentations, engaging group work sessions, and enlightening field visits at Amelia Johnston’s farm. 

Team leader of the JICA Project Kenichi Machida spearheaded the first day’s events, delivering a compelling presentation on coconut collective marketing. 

Following this, participants collaboratively devised an action plan for the collective marketing of coconut water, utilizing a participatory method.

On the second day topics such as composting, farm bookkeeping, and effective marketing strategies for coconuts in Belize were covered. 

The practical application of knowledge was demonstrated during a visit to Johnston’s farm, where participants had the opportunity to observe newly planted coconut seedlings donated by JICA, with the invaluable support of the Ministry.

The collective efforts and knowledge gained during the training are expected to yield positive outcomes for the participating farmers.

It is anticipated that, in the near future, these empowered farmers will join forces to collectively sell coconut water to high schools in the Toledo District.


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