Unicomer Belize/AKT Motorcycles and Belize City Council partners for motorcycle safety campaign

Posted: Tuesday, September 3, 2024. 9:14 pm CST.

By Aaron Humes: This morning, the Belize City Council and Unicomer Belize Limited, the parent company of Courts Belize Limited which distributes AKT motorcycles, signed a Memorandum of Understanding (MOU) as part of a partnership aimed at improving road safety across the city.

As Edgar Alvarez, Unicomer’s regional automotive commercial manager, outlines, the collaboration includes several key initiatives, including enhanced enforcement strategies and educational campaigns targeting motorcyclists and other road users: “We see it very important to take care of the people that are in the streets, you know, not just as the mayor mentioned, riding the bikes but the people that are surrounding the streets. It’s not just the driver that is the person that is one hundred percent responsible for the accidents. We have some pedestrians and we have other people that are involved in different accidents that are not behaving the way they should be. So we saw the increase in the sales of the motorcycles, the increase in the accidents that were happening in the streets and we decided to go the best way possible with the Belize City Council to really have an impact on the society and the people that are driving the motorcycles.”

Mayor Bernard Wagner said the collaboration is set to promote safe road practices and provide public education through various media channels under the campaign slogan “Your Family Awaits You.” These efforts will be supported by the provision of additional resources for the Council’s Enforcement Unit, which aims to strengthen regulatory measures and improve officer safety.

 

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