Online sales have transformed the market!

By Zoila Palma: With the onset of the COVID-19 pandemic, businesses around the world found new and innovative ways to reach customers and potential customers.

Many Belizean businesses have adjusted to the new way of doing business with greater accessibility through Whatsapp and delivery services being offered.

Food and clothes vendors continue to use Facebook to promote their products and clothes vendors are now hosting live sales.

A few companies have also adjusted to using live sales to promote and sell products.

In addition, instead of vendors installing a store and only serving those in their immediate communities, the market has been widened for vendors and companies to reach out to as many customers as possible.

As for delivery services, vendors use the popular food delivery apps meanwhile companies offer their own complementary or paid delivery services.

The digital world continues to evolve daily and as consumers of the internet and social media users, thousands in Belize have used their creativity to launch fully online businesses.

And with Facebook advertising, companies are able to target their audience and engage with them, something very different from traditional advertising.

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