By Aaron Humes: The Belize Brewing Company has announced that Belikin Beer, promoted as “The Beer of Belize,” is keeping a representation of a Maya temple on its iconic but “refreshed” label, in a statement issued today.
There were suggestions that the Maya community would start to seek ways to earn money from the marketing of Maya archaeological sites on Belizean products, prompting the Belize Tourism Board to earlier this month remove all references to Maya architecture from its website.
A Maya temple explicitly named as such appeared on the first label of Belikin Beer at its formation in 1969, and some version of one has remained on each new label created since.
The company states, “Belikin has always stood for the things we love about being Belizean – our passion for celebrating life, our sense of togetherness, and our strength in challenging times. For more than fifty years, Belikin has been The Beer of Belize®, and our iconic brown bottle is a symbol of national pride. This pride drives us to pursue excellence relentlessly and continue strengthening our connection with Belizeans.”
The new label is described as “a clean, contemporary label with a modern feel, which does not stray away from the classic design that our consumers have always known and loved. Belikin’s new label reflects our shared feelings of confidence and optimism, with just a touch of nostalgia.”
The Brewing Company, founded by Sir Barry Bowen as a spinoff from Bowen and Bowen Limited and now under the label of B&B Beverages, reminds us that all its products are locally made from, for the most part, locally produced goods by Belizeans.
Its line-up of products includes regular, premium, and “stout” Belikin Beer, Lighthouse Lager, and Guinness, as well as various flavored stouts, Landshark Beer, and others.