Jamaica’s tourism sector rebounding despite challenging year

By BBN Staff: Jamaica’s tourism sector is showing signs of a rebound after the disruption caused by the COVID-19 pandemic earlier this year, according to the Jamaica Tourism Board (JTB).

An article published in the Jamaica Observer this week quotes Jamaican Minister of Tourism, Ed Bartlett, as saying that the country has made over US$250 million in revenue from tourism between the months of June, when tourism officially re-opened in the country, and September.

“Preliminary figures from the Jamaica Tourist Board (JTB) indicate that since reopening on June 15 we have recorded a little over 200,000 passengers to the country,” Bartlett said.

Bartlett also said that there is an increase in airline commitment to the island which represented a good indication that there is an increase in bookings to travel to Jamaica.

“The JTB is maintaining strong engagement with tour operators and airline companies to drive bookings for the winter, and already seat support out of key markets include the USA – 567,427 seats, Canada – 166,032 seats, United Kingdom – 1,801 seats, and Continental Europe – 45,311 seats,” the tourism minister said.

Jamaica closed its borders back in March when the first cases of COVID-19 were detected on the island, causing estimated losses of $US15 million a day. The Jamaica Observer noted that tourism contributed around US$3.7 billion to the country’s economy, with some 4.3 million tourist arrivals in 2019.

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