Belize shines at FITUR 2024: Showcasing tourism opportunities in Spain

Published by [email protected] at January 28, 2024

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Posted: Sunday, January 28, 2024. 7:08 am CST.

By Horace Palacio: Belize has made a notable presence at FITUR 2024, the International Tourism Trade Fair held in Madrid, Spain, from January 24th to 28th. Hosted at the IFEMA Convention Center, FITUR stands as a pivotal gathering for tourism professionals worldwide and a premier event for the inbound and outbound markets of Latin America.

With over 8,500 exhibitors from across the globe, Belize’s representation stands strong. The delegation includes prominent names like the Belize Hotel Association, Alaia Belize, Table Rock Lodge, and the Belize Tourism Board, all participating actively in this major event.

This international stage provides the Belizean contingent with invaluable opportunities to engage and network with travel industry professionals and consumers. These interactions are vital for those looking to market and sell Belize as a premier travel destination and for consumers planning to explore the unique offerings of our jewel.

Over the course of the five-day event, FITUR is expected to attract more than 136,000 industry representatives, including large tour operators, online travel agencies (OTAs), and destination management companies (DMCs). These professionals are on the lookout to forge new partnerships with destinations, hoteliers, or tour operators. Additionally, the fair will welcome over 86,000 consumers eager to plan and book their next getaway.

Belize’s participation in FITUR 2024 underscores the country’s dedication to cementing its place on the global tourism map, highlighting its unique attractions and hospitality ventures to an international audience. With its vibrant culture, pristine natural beauty, and diverse travel experiences, Belize is poised to capture the hearts and interests of global travelers.

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