Tourism Ministry launches brand for Belizean artisans

Belizean arts & craft

Wednesday, October 22, 2014. AARON HUMES Reporting: As part of the Making Tourism Benefit Communities Adjacent to Archaeological Sites project, the Government, Ministry of Tourism, Belize Tourism Board and NICH collaborated to develop a standardized, certified brand for products from artisans working at or near to nine archaeological sites ranging from Blue Creek and Altun Ha in the north to Lubaantun in the South.

Called “Unique Belize,” the works of sixty four artists who participated in training for small business and product development will carry this branding which certifies Belizean origin in both design and conception.

Manuel Heredia, Jr.

Minister of Tourism Manuel Heredia Jr. says the brand will help artisans establish markets for their products and give Belizean art products an identity, contrary to the “Made in Guatemala” and “Made in China” products that now represent the country internationally.

According to Belize Tourism Board director Kevin Gonzales, the strategy will help to recover even more revenue for Belize’s already established tourism product.

He estimates that some $10 million in revenue can be added from legitimately and locally manufactured Belizean products.

The MTBCAAS project is funded through the Government and European Union under the second Belize Rural Development Programme.

The Unique Belize exhibition continues through Thursday and an Village Expo hosted by the BTB is planned for November 1.

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